Revenue & Partnerships Leader
Building high-performing teams, closing premium partnerships, and driving revenue growth across sports, entertainment, and experience-based businesses — from LAFC's founding to SoFi Stadium and beyond.
Career Story
Michael Lienert's career has been defined by a single consistent challenge: taking something that doesn't exist yet and making it real. He joined LAFC as one of the organization's first hires — before the team had played a single match — and helped sell out the entire premium inventory before the stadium ever opened.
That build-from-scratch discipline carried through his work at SoFi Stadium with the Los Angeles Chargers, his senior roles with the Detroit Tigers and Detroit Red Wings, and his time leading Chicago Fire FC's revenue and partnerships operation.
Today, Michael is expanding his platform into real estate and business development in Michigan — holding both a Michigan Real Estate License and a Michigan Life and Health Insurance License. You can follow his ongoing work and writing on his Substack newsletter.
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Perspectives & Insights
Get in Touch
Whether you're exploring a partnership, looking for a speaker, or building something new and want to compare notes — Michael is always open to a conversation. Reach out and let's find the overlap.
